The Why
Australia has a participation gap. The Australian Department of Health and Aged Care recommends 2.5–5 hours of moderate physical activity per week for adults aged 18–64. According to the Australian Bureau of Statistics, roughly 1 in 4 Australian adults consistently meet that target. Most don't quit fitness because they lack motivation — they quit because they're doing it alone.
Research on the Köhler effect in social exercise psychology documents motivation gains of 20–200%when training with a more capable partner. The challenge isn't the science — it's the logistics. Finding a partner in a new gym, a new suburb, or a new city is awkward and slow. That's the problem we built FITURO to solve.
FITURO is a single app for the social side of fitness. Find a workout partner near you. Book a verified personal trainer. Join a local run club. Host your own session. Wherever you are in Australia — across all 8+ capital cities and the Gold Coast — FITURO matches you by activity, pace, schedule, and suburb radius.
The premise is simple: fitness is a social problem before it's an information problem. Strava already counts your kilometres. Trainerize already builds your plan. As of May 2026, FITURO is in our second year building the missing layer — the people.
